As Creative Director at Stun Creative / Buster Design, I collaborated with the internal creative team to develop the Fusion TV Brand. Fusion is a joint venture of ABC News and Univision who’s goal was to engage a new multicultural audience in the United States.
Developing the on air brand
A fresh color palate, unexpected use of typography and a strong vertical grid all worked together to create a graphics package that acted like an online news feed.
Logo Animation & ID's
Nightly News Show Open & Show Packaging
On Air Graphics Toolkit
MY ROLE: Strategy & Creative Direction
AGENCY: Stun Creative / Buster Design
CLIENT: ABC News / Univision