Fusion TV Branding

Art Direction, Branding, Creative Direction
As Creative Director at Stun Creative / Buster Design, I collaborated with the internal creative team to develop the Fusion TV Brand.  Fusion is a joint venture of ABC News and Univision who’s goal was to engage a new multicultural audience in the United States.


Developing the on air brand
A fresh color palate, unexpected use of typography and a strong vertical grid all worked together to create a graphics package that acted like an online news feed.
Logo Animation & ID's

Nightly News Show Open & Show Packaging
On Air Graphics Toolkit

CREDITS
MY ROLE: Strategy & Creative Direction
CLIENT: ABC News / Univision


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