HGTV Brand Refresh

Art DirectionBrandingCreative Direction
I lead a team of designers & animators at Viewpoint Creative to develop a brand refresh for HGTV. The brand drew inspiration from HGTV viewers and industry veterans. It connected the process of finding inspiration through tagging and pinning to a clever dog-eared fold that marked the network as a favorite.​​​​​​​

Color Brand
Logo Animations & ID's
A series of lifestyle ID's were developed to celebrate the process of finding inspiration and bringing it to life in a home make over.

Promotion & On Air Graphics
The simple brand motif made for a tremendously flexible and easy to implement toolkit for on air and across all of HGTV's media outlets.

MY ROLE: Creative Direction

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