SKIVS a new menswear line asked me to create a fashion website design, logo and brand from the ground up. It would feature underwear items that are comfortable, stylish and flattering for the discerning male professional.

THE BRAND & IDENTITY SYSTEM
After a comprehensive analysis of the competition I zeroed in on an elegant but bold brand mark and classic color scheme. Integrating a touch of gold throughout the brand made for a luxurious feel while implying quality and class. A mix of the traditional serif and contemporary sans-serif typography carried this contrast of classic and modern throughout all the brand materials.
Color Brand
Typography
Identity System
A FASHION WEBSITE DESIGN MADE FOR EVERY SCREEN
A sticky main navigation with a strong call to action and discreet promotional areas create for an engaging one page website design. The quality and engineering of these unique underwear garments are illustrated as you scroll down to purchase and subscribe.

ILLUSTRATING THE PRODUCT BENEFITS
A main feature of the SKIVS fashion website design is the tailoring of the underwear. I chose to show each article of clothing in its most minimal pattern form in order to illustrate and highlight each of the unique design benefits.


You may also like

Personality Infused Restaurant Website Designs
Graphic Design, Web Design
CNN Anthony Bourdain Parts Unknown Campaign Design
Art Direction, Graphic Design, Advertising
hulu Newfront Design Concepts
Art Direction, Graphic Design
HBO Real Time with Bill Maher Main Title Design
Art Direction, Graphic Design, Motion Graphics
HGTV Brand Refresh
Art Direction, Branding, Creative Direction
PULS Wireless Headphones Campaign Proposal
Advertising, Art Direction, Graphic Design
ABC News Election Spot
Art Direction, Graphic Design, Motion Graphics
Second Wives Club Show Open Design Concept
Art Direction, Graphic Design, Fashion
Give For Generations Brand & Website
Branding, Graphic Design, Web Design
Timberland Authentic Youth Brand Book
Branding, Creative Direction, Graphic Design
Back to Top